PSA Group and Stafim, Peugeot’s long-term partner in Tunisia, have signed a letter of intent to assemble and sell a Peugeot pickup truck in Tunisia.
The planned plant will start operations in mid-2018, producing 1,200 units annually to meet local demand.
PSA said: “This agreement falls within the core model strategy of the ‘Push to Pass’ organic profitable growth plan, demonstrating the group’s intention to build its presence in the pick-up segment.”
At the Tunisia 2020 International Conference on investment held in Tunis, with Béji Caïd Essebsi, president of Tunisia and Manuel Valls, the French prime minister in attendance, Jean-Christophe Quémard, executive vice-president for Middle East & Africa, reaffirmed the PSA Group’s commitments and goals for investment in Tunisia and throughout the region.
With annual sales volume in excess of EUR250m, the group plays a key role in the growth of the Tunisian automotive industry.
Quémard said: “As a long-standing partner in the growth of the Tunisian automotive sector through its three brands, Peugeot, Citroen and DS, with this project the PSA Group shows its intent to lead.”